A nice shop of 25 m2 in Paris must be jam lovers’ Mecca. It was planned by Noel Domingez, the famous French designer. This boutique, named La Chambre Aux Confitures, became my best store because of two facts. Firstly, jams are placed in modern, arched and bright space rather than in a traditional grandma styled spot.
There is no lovely tatter on the jars, there is no old-fashioned atmosphere. Secondly, ladies and gentlemen, no decorating items, no other products are sold – exclusively jams.